1. Write a headline with a hook!
You’ve got two seconds or less to grab attention. Your flyer headline must immediately hook prospective customers by answering their unspoken question, “what’s in it for me?”
Your business name is rarely your best hook. Before anyone cares about who you are, they must want what you do.
2. Focus on customer benefits
Flyer copy should use the reader’s self-interest to promote your product or service. If possible, show the benefit visually. For example, before-and-after pictures are especially good at communicating benefits.
3. Set yourself apart
Tell what makes you different and better, by giving one really good reason why someone should do business with you instead of one of your competitors.
4. Keep it short
For best results, flyers should have just enough information to attract interest and inquiries. Try to limit your main copy block to no more than 100 words. If you can limit your flyer copy to fewer than 50 words, that’s even better. This paragraph is 50 words.
5. Give it all you’ve got
Your flyer should include lists of other benefits, uses, or service offerings. One may be the trigger for a call.
6. Use the word ‘You’
Using the words ‘you’ or ‘your’ indicates you are speaking directly to the reader, not abstractly to some unknown ‘they’ or ‘them.’
7. Put your contact info at the bottom of the flyer
Save the most prominent spot for the headline. The last thing the reader sees, your business’ name and contact info, will be the thing to stay in their mind.
8. Organize your info
Use bullet points, text boxes and infographics to organize the information into readable portions.
9. Check your spelling.
Misspelled words reduce your credibility. Even people who are not good spellers will sense that something “doesn’t look right” about your flyer, and question your credibility.
10. Close your flyer with an offer
Always ask for the sale. And, give potential customers an incentive to act quickly. That incentive could be a free estimate, a limited-time special offer or coupon, or a reminder of urgency.
Let us write your sales flyer while you focus in closing sales. We do what we are good at – that’s a win-win!